AI Insights · Timothy · April 2023
Top 5 Drawing & Coloring Apps on Android in South America Q1 2023
Discover how the top 5 Drawing & Coloring apps performed on the Android platform in South America during the first quarter of 2023. Metrics include weekly downloads, revenue, and active users.
In the first quarter of 2023, the Drawing & Coloring category on the Android platform in South America saw significant activity. Let's delve into the performance metrics of the top 5 apps: Phone Case DIY, Happy Color®: Coloring Book, Color Page ASMR, Color Time - Paint by Number, and Coloring & Learn.
Phone Case DIY experienced varied weekly downloads, peaking at approximately 310K in the last week of December and showing a significant dip to around 128K in early February. However, it rebounded to nearly 259K by late March. Meanwhile, weekly active users started at about 970K, dipped to approximately 653K in mid-January, and then rose again to around 873K by the end of the quarter.
Happy Color®: Coloring Book maintained a steady weekly download rate, starting at roughly 243K in late December and ending at around 180K by the end of March. The app's weekly revenue showed minor fluctuations, peaking at approximately $68 in early January and hitting a low of $17 in mid-March. Active users remained relatively stable, starting at about 1.54M and ending the quarter at around 1.38M.
Color Page ASMR saw a consistent increase in weekly downloads, starting at around 224K in late December and peaking at approximately 271K by mid-March. Active users followed a similar trend, beginning at about 596K and increasing to roughly 769K by the end of the quarter.
Color Time - Paint by Number experienced a decrease in weekly downloads from around 385K in late December to approximately 126K by the end of March. Weekly revenue peaked at $44 in late December and saw a decline to around $10 by the end of the quarter. Active users started at about 1.66M, decreased to around 1.11M mid-quarter, and ended at approximately 1.17M.
Coloring & Learn showed a steady increase in weekly downloads, starting at about 135K in late December and peaking at approximately 184K by the end of March. Weekly revenue fluctuated, reaching a high of $147 in the last week of March. The app maintained a high number of active users, starting at about 1.93M and peaking at approximately 2.09M in early March.
Overall, these top 5 Drawing & Coloring apps demonstrated varied performance trends in South America on the Android platform during Q1 2023. For more detailed insights and data, visit Sensor Tower.